SKI resorts advertising product

Thanks to our highly motivated and active 450 000 visitors per year auditorium, SKI.RU became very effective advertising instrument on the Russian market for any place, product of service related to the winter holidays. We provide our customers with massive banner campaigns, PR programs and unique advertising services such as Accommodation Directory and Context Blocks.

Banners

During the winter season we have great splash of popularity and show nearly 1 million banners monthly. With average CTR (Click-Through Ratio) - 1-1,5% we have potential to redirect 10,000-15,000 relevant visitors to advertisers' internet sites. All advertisers can view on-line visitor's statistics on their offers, and can change the interface and the parameters of their advertisement campaigns.

Accommodations directory

Last few ski seasons showed, that more and more Russian alpine skiers try to book their ski-holiday accommodation directly from the owners of the hotels, chalets, huts and apartments, and not via travel agents. That's why SKI.RU created "Accommodations directory", especially for those skiers, who prefer "self-tailored" winter holidays and who contact travel agents only for the flight booking. Visit www.accomodation.ski.ru for more details.

Context Blocks

Unlike banner advertising, our Context Blocks are incorporated in SKI.RU design, this makes them looking more confident and particular. They advertise strictly defined products and services (packages, flights, accommodation). The main feature of Context Blocks is that they are presented all over our portal on concurrent basis.

PR - programs

We suggest two kinds of PR - activity, first - information coverage (news, articles, extended services) and second - interactive activity, such as sponsored quizzes, various contests and competitions. Combining these two ways allows to get tremendous results, for example Saalbach / Hinterglemm Austrian resort gained 100% growth of Russian skiers numbers after 2 years of advertising on SKI.RU.

Resorts Advertising Package (October – April)

At least 40% of Russian skiers travel every winter to the Alps or Pyrenees for their winter holidays. Taking into account popularity of the Alps among our auditorium, SKI.RU team created an advertising package, designed especially for promoting Alpine Resorts and increasing their popularity on the Russian travel market. Here is what is included in the basic advertising package:

1. Banner advertising - 100.000 adv. contacts monthly. Design and development, refreshing and updating banners every two weeks. All Banner Campaign parameters and statistic will be accessible via our banner advertising engine and customer support pages.
2. News support - at least 5 news monthly - innovations, events, weather reports.
3. Lodging - additional section at Resort pages, description of up to 15 significant hotels and other lodging objects.
4. Extended information support - various articles concerning all aspects of resort activities: history, slopes, restaurants, night life, local cuisine, points of interest, regular events etc. Every material will be promoted at the Home Page SKI.RU. We can write materials ourselves basing them on our own or your ideas, or we can also translate them from your originals
5. Quizzes and Contests example: Do you know "Resort Name"? Online contests (1-2 month duration) and final off-line party with winners rewarding. Prizes - souvenirs from SKI.RU and Resort-Partner. Every contest promoted not only at SKI.RU, but at the hundreds thematic sites in Russian and International SKI Internet.

Basic Package price of such package - 3000 Euro per season (October – April), or 700 Euro monthly. The cost of the extended services depends upon their volume and complexity. Separate items from the basic package described above can also be arranged. Please write to us for the price quotations.

Also we are ready to implement a wide number of special promotion technologies and various interactive services:

• advertising campaigns at Russian off-line mass media - radio, TV
• publications about your resort in any printed Russian mass-media (newspapers, travel magazines), including regular flight magazines of the major air-companies flying from Russia
• designing, publishing and distributing thematically issues of the magazines about your resort
• off-line presentations and parties in conference-halls, restaurants, exhibitions
• arranging photo exhibitions
• arranging thematically get-togethers like " cuisine of (area)" or "family winter/summer holiday paradise at (area)" for travel agents and/or general interested public
• placing your information on the large street board advertising panels
• taking part on your behalf in any exhibitions, workshops or events carried in the Russian tourism sphere
• arranging on-snow competitions, contests, equipment tests, presentations under the motto of your resort
• presenting your resort on other winter/summer competitions, contests, get-togethers in form of visual advertising, tables with brochures, music, cuisine samples, etc
• producing and distribution of any printed material about your resort, as well as other advertising regalia (T-shirts, mugs, presents) Please feel free to contact us with any ideas, comments, suggestions or individual package design.