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Russian winter outdoor market grows very fast at the moment, for the last 5 years winter activities market shows stable 20% gain every year. There are from 700.000 to 1 million alpine skiers and snowboarders at Russia now. Just the way it happened in Europe, winter outdoor activities boom in Russia follows economical development of the society, that's why Russian ski & snowboard media grew rapidly over the last few years. And that's why in September 2003 Russian internet portal SKI.RU opened its pages for the Russian skiers and snowboarders.